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[] 2009,http://mtbshoes-uk.webs.com/, the impact of the financial crisis on the real economy did not slow. Encountered the same as the labor-intensive Chinese footwear market winter. Weakening external demand triggered by the global financial crisis, coupled with rising raw material prices, changes in the RMB exchange rate, the new labor law implementation,Timberland Boots Outlet, the processing trade policy adjustments, changes in the export tax rebate rate, the main export market of technical barriers to trade, such as multiple pressures, and many other factors the constraints of Chinas footwear industry in 2008 by the unprecedented market challenges. February 18, vice chairman of the China Leather Association, the the Hantec Groups Chairman Wang Ji Wan accepted the "China Sankei Shimbun reporter, said the crisis break out, how from the low-end market to the high-end market, from quantity to quality type and the efficiency of transformation and upgrading of active transformation of the Chinese shoe will follow this path. January 5, according to the General Administration of Customs statistics show that from January to November 2008, Chinas exports of shoes 7.44 billion pairs, a decrease of 1.3% compared with the same period in 2007, valued at $ 25.35 billion, an increase of 15.2%, in particular small and medium-sized shoe pressure to survive Swells. Carried out many small and medium-sized shoe OEM production, at the low end of the industry chain, and the lack of research and development, with international channels, plus a single, very weak anti-risk capability. Industry entrepreneurs believe that, with the overall impact of the macroeconomic environment, the consumers purchasing power will decline, and footwear market in the first half of 2009 will show a bleak situation. Businesses in order to retain sales, had bleeding Promotional generally shrinking corporate profits. Some companies will temporarily give up the scale of investment in favor of efforts made to save the city with the broken city. Assess the situation and to become the general thinking of the transition from the old time Chinese shoe,http://andukclouboutinblack.webs.com/. The early 90s of the last century, due to the large-scale introduction of the production line, China has ushered in the heyday of a production scale expansion and technology upgrade. Today, the development of Chinas footwear industry has entered a new stage of development, market competition and higher technology and cost requirements, manufacturing companies can not overnight whole, brand-oriented and research-based. "The only way out is through the meticulous production increase productivity,Christian Louboutin Shoes, improve profits and brand premium." Ji-Wan. Long-term follow-up study Hantec case marketing specialists in Puritanism said Hantec able to achieve steady growth in the face of the crisis calmly, mainly due to a few years ago started to brand management by traditional business transformation strategy, proactively deal with the risk of the international market, especially in strategic cooperation with world-renowned brands, both cost-effectively expand the international market, to enhance the influence of the brand in the international market, but also effectively avoid the anti-dumping and other trade barriers. "Adidas has been able to succeed, because they really grasp the nature of the industry, from consumer attitudes update to find the essence of the brand." In Puritanism said. He said that many Chinese entrepreneurs more products that will make more money, but as the market environment changes, in particular the impact of the 2008 financial tsunami of Chinese enterprises how to do the brand in 2009 will be the Chinese companies to talk about most problems, cognitive brand essence to be many Chinese enterprises to break. In fact, there have been more and more enterprises are moving in the direction of the brand awareness efforts. "Brand, sales network and supply chain management mode Belle less affected by financial turmoil,Timberland Scarpe." Belle International CEO Sheng Baijiao said that in order to long-term development of traditional industries, the way out its own brand. Belle more than 97% of the product sales in the country, and its network of more than 200 cities, more than 8000 stores proprietary network,Christian Louboutin UK, so that the international market demand shrinking its almost no effect,http://buytoptimberlanduk.webs.com/. The replenishment system unique supply chain management model, making Belle marketing costs and greatly reduce the risk, effectively improve the enterprises own ability to resist risks.Related articles:

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