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Abstract: "to create a new category will always be the preferred location. A brand should be able to position itself as a strong opponent choose its advertising as long as the new class convey information on the line, and the effect is often stunning. Pan Shiyi: SOHO CI "If you are a" fan "of Pan Shiyi, or at least you are regular readers of the Pan Shiyi blog, then you usually do not mind more thing about SOHO China. This is the Pan Shiyi and his Pan-brand marketing strategy, the Pan Shiyi personal brand and company brand exceptionally closely bonded together, when you also accept another exposure rate of any interest in, then you need to Similarly high name. "SOHO" concept and Pan Shiyi personal image height fit, SOHO is not only the meaning of "home office" the SOHO behind in the fuzzy boundary between the Property varieties. Pan Shiyi, claiming that he is the "SOHO CI. Because, program host, build a house to do a book, writing a blog, starred in the film, and even a guest at the "Super Girl" Pan Shiyi, the wisdom and humor to bring the public at the same time, the SOHO stylish, practical brand marketing invisible. SOHO is a real estate subdivision Prior to this, people will say, I live in a three-bedroom, two-bedroom,Coach Outlet Online; Now, it can be said that, I live in the SOHO. Called "water" as the water is not, and is called the "Robust" Nongfushangquan "When the house is no longer called the" living room ", called" SOHO ", the first real estate segments was born. Hunan TV brand challenge CCTV operators when most local channel shopping drama market, taking into account the market structure of the TV channels, Hunan Satellite TV, the content of their own channels clear differentiation positioning - entertainment, information-based, integrated sex channel "," entertainment "has become a significant channel brand label. Hunan Satellite TV "lock entertainment, taking into account information; locked young, taking into account other; locking the country into account Hunan. The accuracy and clarity and has a forward-looking brand positioning, program content, viewers object, three aspects of the target market to solve the Hunan Satellite TV "what to do and what not to do", and ultimately the formation of the overall Hunan TV channels brand - most dynamic television entertainment channel. Wong Lo Kat brand red Hurricane herbal tea this belongs to traditional Chinese medicine, consumers Wanglaoji, brand recognition, both like herbal tea, like drinks, certain cognitive confusion. Accordingly, Wong Lo Kat brand positioning - "drinks" to prevent the fire, the unique value that prevention is lit. Such positioning red tank Wanglaoji, from a realistic pattern holistic swept away, due to the "lit" a national universal concept of TCM, rather like "herbal tea" as limited to Guangdong and Guangxi region to the country, which is the red tank Wanglaoji obstacles. In addition, to avoid the red tank Wong Lo Kat in direct competition with the domestic and international beverage giant to form a unique segment: the the red tank Wanglaoji products successfully disadvantage into advantage. For example, a touch of the Smell drinks, success into strong support for the prevention lit ";" Wong Lo Kat "brand name, a long history, and the strong support of the prevention of the lit tradition" authentic "image. In addition, due to consumer awareness, diet is an important reason to get angry, especially the "spicy", "fried" diet, on the basis of the maintenance of existing sales channels, greater efforts to develop the food channel, herbal tea flagship store the image to create a number of restaurants, to become Wanglaoji important and distinctive brand communication channels. "To create a new class is always the first choice of brand positioning. A brand should be able to position itself as a strong opponent choose its advertising as long as the new class convey information on the line, and the effect is often stunning.