There is an old adage that “the early bird gets the worm.” Back in the 1990s, “,Official Ray Ban Outlet;domain squatting”,Oakleys Sunglasses Outlet; was all the rage,Ray Ban Sunglasses Sale, where people not even involved with a brand would register the brand’,2013 Ray Ban Sunglasses;s domain name—like the reporter who registered mcdonalds,Ray-Ban sunglasses Online.com! Now the battle for domain names has moved over to Twitter and Facebook,Oakley sunglasses.

A perfect example of this came last month when a major movie rental service announced it was rebranding and changing its name. The whole campaign hit a bump in the road when they realized someone else had the Twitter handle they wanted, and that person’s tweets would have seriously hurt the brand…let’s just say they weren’t tweeting about movies!

Since you can’t buy a Twitter handle—Twitter doesn’t allow it—here are some things you should think about when snapping up your brand’s web and social names:

For other great tips about how to grow your business in a Web 2.0 world, follow Webs and Pagemodo on Twitter at and ,Discount Ray Ban Sunglasses.