he appeal of their cause: to press the government to pass their own,toms outlet, tougher version of their anticorruption bill,toms kids shoes. And many among the throngs that showed up at the Ramlila grounds hailed from the aspirational middle classes that are a television network’s dream audience.But Team Anna also deserves a lot of PR cred. This contrasts sharply with the government’s handling of the crisis, which could have been worse, but not much worse.Here are a few things that we felt Mr. Hazare and his team – led by former policewoman Kiran Bedi, India Against Corruption founder Arvind Kejriwal and activist lawyer Prashant Bhushan – got right: Timing. Team Anna’s decisions have been consistently well-timed to maximize effectiveness and media exposure. Look at the timing of Mr. Hazare’s first fast: it started right after the cricket World Cup and ended before the Indian Premier League was in full swing. Overlapping with either sporting event would’ve stolen some of the limelight from his anticorruption protest.Ahead of the second fast that began in mid-August, Anna’s camp refused to comply with a police order that it should not last more than three days. This led to Mr. Hazare’s brief stint at Delhi’s Tihar Jail, an episode that backfired spectacularly against the government. Not only did support for the 73-year old activist swell, his refusal to leave prison unless he could stage a hunger strike on his own terms was one of his team’s best-played hands.Associated PressBaba Ramdev wearing women s clothes: not a great PR move. (One can’t help wonder what yoga guru Baba Ramdev, whose anticorruption fast earlier this summer ended rather unglamorously, would’ve done had he been in Mr. Hazare’s place – perhaps attempted to escape from prison in a police uniform?)Mr. Hazare’s decision to break his fast on Sunday morning – rather than Saturday evening, when a deal with Parliament that laid the ground for the fast’s end was reached – allowed for a full day of coverage on the issue. (Announcing Mr. Hazare’s decision to end his hunger strike, Ms. Bedi tweeted that “Anna is known to have never broken his fast after sunset…This is his decision again,discount toms shoes.”)Personality politics. Mr. Hazare’s movement would never had garnered the support it did had it not been for Mr. Hazare’s Gandhian reputation and for Team Anna’s other high-profile leaders. For many, they epitomized honesty at a time when a string of corruption allegations marred the political class. Mr. Kejriwal and Ms. Bedi both have a proud record of their time working in the public sector, as an income-tax officer and a senior policewoman, respectively.Although the reputation of Mr. Bhushan and his father Shanti, both senior lawyers, have been tarnished after Bhushan senior was accused of attempting to fix a judge, allegations he denies, both are well-known for vociferously championing public causes in court. Mr. Hazare also attracted a celebrity following: Aamir Khan, Anupam Kher  and Om Puri were just some of the big-name stars that rallied behin Related articles:

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