What Attracts Investors to Finance a Business

Investors are not attracted to every business there is. One of the common mistakes I see from new entrepreneurs is that they think their business can easily attract investors.

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Intellifit , a business launched by Albert Charpentier, uses body-scanning machines to help retailers sell clothing. Because of the novelty and technology behind it, the business got funding from an angel group called Robin Hood Ventures. The maverick Mark Cuban invested in Brondell, which manufactures Japanese-style toilet seats that wash and dry your derriere.