Li Ning rebranding, why again facing new hurdles_2
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URL: http://www.phaworkers.org/forum//forum_posts.asp?TID=11975
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Topic: Li Ning rebranding, why again facing new hurdles_2
Posted By: mwhjjuc2
Subject: Li Ning rebranding, why again facing new hurdles_2
Date Posted: Mar 11 2013 at 7:55am
. In 2007, Li Ning Company has hired Ziba feel the pulse of the company, then the conclusion is the core consumer groups between the ages of 35-45 years old, http://outaulacosteshoes.webs.com/ - Lacoste Australia , which means that Li Ning Company brand aging become increasingly serious, http://www.abbeqa.co.uk/my-nike-trainers-uk.html - Nike Trainers UK . That moment Zhang Zhiyong, CEO of Li Ning Company Reflection: five years later, the original core consumer group greatly reduce the consumption of sports products, Li Ning Company subsequent growth why is Following? Olympic Games in Beijing in 2008, slowed the pace of reform of the Li Ning Company. Although not an official sponsor of the Beijing Olympic Games, Li Ning Company beautiful in this year to win a number of indicators of brand awareness, reputation, http://www.abbeqa.co.uk/my-nike-trainers-uk.html - Nike Trainers , sales performance, http://ukaddtimberland.webs.com/ - Timberland UK , Li Ning Company. In the subsequent two years, Li Ning Company sales increased substantially, http://timberlandjpstore.webs.com/ - http://timberlandjpstore.webs.com/ , once beyond the Adidas, http://andnikejprunning.webs.com/ - Nike sneakers , the sports apparel brand in China after http://andnikejprunning.webs.com/ - Nike s second place. 2010, the World Brand Lab value (WorldBrand Value Lab) estimates, Li Ning, the companys brand value has reached 14,252,200,000 yuan, http://ukaddtimberland.webs.com/ - Timberland Boots Sale . WinRelated articles:
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